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24 Nov 2011

Benarkah PPC Wapsite Admob akan tutup?



Kabar menyedihkan untuk kalangan blogger, khususnya yang berkecimpung di dunia wap site. Salah satu PPC berbasis wap andalan blogger akan segera tutup. Ya, Admob.com akan tutup mulai 11 Oktober 2011.

Admob adalah salah satu divisi PPC dari raksasa Google.com (hasil akuisisi). Ternyata Google juga bisa merugi, setidaknya itulah yang terbersit dalam pikiran saya mengenai alasan penutupan ini. Meskipun Google berdalih lain.


Berikut petikan yang saya ambil dari site resmi Admob 

What exactly will happen on October 1st?
On October 1, 2011 requests from publishers using the “WAP” site code will no longer return ads. For any publisher that has not created an AdSense account and switched to the AdSense for Mobile Content site code AdMob will return an ‘empty response’ that will not cause their site to freeze or degrade performance. However, no ads will returned or displayed. Any AdMob campaign or ad targeting WAP will be paused on October 1, 2011.
Why did you make this change?
Between AdMob, which we acquired last year, and Google AdSense, we offer industry leading products for mobile publishers to make money from their apps and web content. However, we know the overlap in the AdMob and AdSense products may have been confusing for our customers. We’ve been working to reduce that overlap, while making sure our mobile app developers and mobile web publishers continue to have access to the products and features that best suit their needs.
We’re taking the next step to simplify our suite of products by transitioning AdMob WAP mobile web publishers to AdSense, our primary product for web publishers.

Untuk selengkapnya, anda bisa baca disini: http://helpcenter.admob.com/content/admob-mobile-web-sunset
Bagi yang sudah kadung merasakan kelegitan dari Admob, silahkan bersiap-siap mengais rejeki di tempat lain, atau fokus memaksimalkan Google Adsense, karena Admob kemungkinan akan digabungkan dengan Google Adsense.


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